Location: Milton, Cambridge, UK – Hybrid available
Employment Type: Full-time
XJTAG provides exceptional products all over the world for electronics diagnosis, fault finding and in-system programming. We are growing rapidly and sell to businesses across all industries through our global distribution network.
We are looking for an organised and creative campaign manager to work as a part of our marketing team. You will have responsibility for managing our marketing across all of our channels all the way from content creation to handing over leads to our business development team. As part of a small business your work will be varied as you help the wider business achieve its goals.
Your success will be seen in the reach and engagement of our marketing and the positive impact this has on the business’ sales. We are supportive, straightforward, innovative and motivated. We work hard to include everyone in our team and be themselves at work.
Responsibilities
- Work with the rest of the marketing team to plan, design and create content for our customer personas
- Design campaigns to increase awareness of our products and services and generate leads
- Curate and manage target lists, recording uptake and engagement
- Gain a deep understanding of our customer base, market segments and the wider electronics industry
- Manage our marketing channels, written publications, website news, blog and hosted video content
- Communicate regularly and proactively with our business development team and distributors to provide the resources they need
- Identify and explore additional channels and strategies to increase our reach
Requirements
- Exceptional communication skills, both written and verbal, with the ability to tailor content to a range of audiences
- Experience of B2B marketing, preferably to technical and engineering audiences
- Knowledge of analysis methods and tools to monitor and improve campaign performance such as conversion rates, ROI and CTR
- Exceptional organisational ability to manage multiple simultaneous campaigns simultaneously, closely coordinated with other marketing and business development activity
- Proficiency in LinkedIn Ads, Google Analytics and other marketing automation tools
- Strong understanding from qualifications or experience of approaches to digital marketing and campaign management
- Familiarity with CRM tools, preferably HubSpot
- Knowledge of the electronics, test or measurement industries is a plus
- Permission to work in the UK
Benefits
- A relaxed, friendly and inclusive working environment in our office on the edge of Cambridge
- 25 days paid annual leave (+8 bank holidays)
- Life assurance (3x salary)
- Enterprise Management Incentive (EMI) share scheme
- Training and development provided both internally and externally
- Employee assistance programme with a range of wellbeing measures and benefits
To apply, please email your CV to recruitment@xjtag.com
Please note that XJTAG will not consider applications from recruitment agencies.